How to Generate Reviews without Violating Guidelines End of the Early Reviewer ProgramĪmazon’s Early Reviewer Program first launched in 2018 and was designed to help brand new products generate early reviews. This means you must ask all customers equally for reviews, not just customers that you know were satisfied.
You cannot cherry-pick review requests.You cannot accept a review for a product before the customer has made the purchase.You cannot trade reviews with other sellers (on any platform).You cannot offer money, discounts, or gifts in exchange for customer reviews.You cannot write reviews for your own products, or ask friends/family/employees to leave you reviews.We’re summarizing Amazon’s policies on reviews, explaining the various ways sellers can generate more reviews, and sharing our strategies on minimizing negative reviews… What You Can’t Do to Get Reviews Luckily, playing by Amazon’s rules isn’t very complicated. When it comes to Amazon’s customer review guidelines, they have a zero-tolerance policy for violators. Product reviews can make or break you on Amazon, which is why we hear so many stories of sellers getting suspended or even banned from Amazon for using shady tactics to amass positive reviews on their listing.
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